Automating Lead Generation in the EdTech Sector via Reddit

• Client Overview
• The Challenge
• The Solution
  • 1. Automated Reddit Monitoring
  • 2. Smart Filtering with AI
  • 3. AI-Powered Lead Qualification
  • 4. AI Training with Prompt Engineering
  • 5. Lead Scoring & Prioritisation
  • 6. CRM Integration & Database Management
• Results & Success Stories
• Conclusion

Client Overview

A technology-driven company specialising in developing online education platforms approached Flexi IT with a challenge: to automate the process of identifying potential leads on Reddit, thereby expanding their user base and improving the efficiency of their sales department.

The Challenge

Reddit hosts active discussions around EdTech, online learning, and educational platforms, making it a valuable source of potential leads. However, manually tracking relevant posts, identifying high-quality leads, and qualifying them was time-consuming and inefficient for the client’s sales team.

They needed an automated solution that could:

• Monitor relevant Reddit communities in real time
• Identify users actively seeking online education solutions
• Score and prioritise potential leads for efficient sales follow-up
• Seamlessly integrate with their existing CRM system

The Solution

Flexi IT developed an AI-powered lead generation system using the n8n.io automation platform. This intelligent agent was designed to monitor, analyse, and qualify leads efficiently. The solution included:

1. Automated Reddit Monitoring

The AI agent continuously scanned targeted subreddits related to EdTech, online courses, and learning platforms, using keyword tracking to extract relevant discussions via the official Reddit API.

2. Smart Filtering with AI

A lightweight language model was implemented to filter out irrelevant posts, eliminating content such as requests for free resources or unrelated discussions.

3. AI-Powered Lead Qualification

The system employed a two-step AI process:

• Preliminary Analysis: An initial screening identified posts with potential lead value.
• Deep Analysis & Scoring: A secondary AI agent assigned a lead score (0-100) and a priority level (High, Medium, Low) based on the post content.

4. AI Training with Prompt Engineering

To enhance the accuracy of lead identification, the AI model was trained using:

• Example posts demonstrating ideal, average, and irrelevant leads
• Iterative improvements to prompt effectiveness

5. Lead Scoring & Prioritisation

Once analysed, each post was assigned a score based on its conversion potential:

Priority Levels:

• High: Requires immediate follow-up
• Medium: Added to sales queue for follow-up
• Low: Can be reviewed later

6. CRM Integration & Database Management

The AI-generated lead data was formatted in JSON for seamless integration with the client’s CRM system, ensuring the sales team could access leads instantly. A Postgres database (via Supabase) was used for storing analysis results and managing interactions between AI agents.

Results & Success Stories

✅ Contract Signed: A Reddit post stating: “Looking for a platform to run online courses with built-in analytics. Budget: $15,000” received a lead score of 95 and was marked High Priority. The result? A successful contract.

✅ Successful Collaboration: Another post stating: “Need help setting up an LMS for a school. Budget: $7,000” was scored 80 (Medium Priority), leading to a new partnership.

Key Benefits for the Client:

• 1,000+ posts processed daily—a workload previously requiring an entire team.
• Significantly improved lead quality, enabling the sales team to focus on high-value opportunities.
• Scalability — AI automation allowed for lead generation at a level impossible to achieve manually.

Conclusion

Flexi IT successfully automated the client’s lead generation on Reddit using a smart AI agent built on n8n.io. This solution revolutionised how the client identified and qualified leads, dramatically increasing efficiency and accuracy while reducing manual effort. By leveraging AI-driven automation, the client’s sales team could scale their outreach, close more deals, and ultimately grow their business more effectively.

👉 Need to automate lead generation for your business? Contact Flexi IT today!