Custom Development of E-commerce CRM Systems
We develop custom CRM solutions for e-commerce businesses. Our team can build a system that will improve your customer management by automating key processes.
Custom Development of E-commerce CRM Systems
No matter what exactly you sell on the Internet, good customer management is the foundation for the success of any e-commerce business. Our team of experienced programmers can create CRM software that will automate the collection and organization of customer information, as well as help you drive more sales and personalize the marketing activity.
E-commerce market: technology trends
Internet retail is a relatively new industry that was “born” due to technological progress. That’s why technologies have a great impact on this market. To make a business grow and improve customer experience, online retailers continuously develop new solutions and adopt innovations.
Online retailers have been paying lots of attention to mobile experience lately. And it’s no wonder. For instance, during the 2018 holiday season, nearly a third of online purchases in the US were made by mobile users.
Chatbots have been one of the most popular solutions for customer service in the latest years. According to the study by Statista (2017), about 34% of respondents would prefer to interact with AI chatbot rather than a person while shopping online.
Personalization plays an important role in the success of today’s e-commerce businesses. Nearly 75% of customers tend to buy from brands that make personalized recommendations of products.
About 30% of consumers would like to make purchases directly on social media. So it is high time for online retailers to take care of necessary integrations with a CRM system.
Nearly 22% of smart speakers owners from the US said they use their devices to do online shopping. A number is expected to grow so support of voice search capability is no longer optional for e-commerce businesses.
We have expertise in
Tracking and identifying customers. Collection, organization, and analysis of a vast amount of data. Management of interactions. Our team has worked with e-commerce businesses a lot and we understand the specifics of online retail. In particular, we specialize in developing the following functionality for e-commerce CRM systems.
- Lead nurturing: creating email marketing campaigns; tailoring messages to different customer groups
- Centralizing online sales: managing sales processes across multiple platforms (e.g., website, social media, third-party marketplaces) from one place
- Customer database: tracking customer journeys and actions; adding customers’ contact info to an email list; grouping customers
- Inventory management: monitoring the number of products in stock; categorizing products; reordering inventory
- Shipping: importing new orders; updating a shipping status; sending notifications to customers
- Returns management: managing reverse logistics; refunding customers for the returned goods
- Customer service: omnichannel communication; developing a knowledgebase about customer behavior; managing specific cases
What can be automated with a CRM system?
CRM solutions for e-commerce businesses are all about automation. Not only because it saves time, but also because it allows online retailers to get valuable insights about customers and, as a result, serve them better. Here are the processes you can automate with e-commerce CRM:
- Data entry across different operations
- Collecting customer feedback after purchases
- Sending follow-up emails
- Segmentation of an email list by a stage in a buying process, customer behavior, and traits
- Monitoring competitors’ prices
- Order processing and fulfillment
- Bundling, cross-selling, and up-selling
- Creating purchase orders for suppliers and vendors
- Accounting and bookkeeping
- Data collection, analytics, and statistics
Why trust your project to Flexi IT
We understand that the IT outsourcing market is very saturated and it is not always easy to choose a development team for your next project. To help you with this task, we want to tell you more about our company, work approach, and experience in building e-commerce CRMs.
We have been providing custom web development services for 6 years already and our first client is still working with us.
GoodFirms featured our company among Top 10 Web Development Companies in Ukraine. We are also Top Rated on Upwork.
Our team has created a variety of CRM solutions for businesses in different industries. We have also built many other web applications and sites.
Our main technology is Laravel. But we also work with OpenCart and WooCommerce.
We use Jira for all projects so you don’t need to acquire any additional project management tools.
Transparency is our core value. We never hide costs or issues and you can easily track the progress of your project by using different time-tracking tools.
We love numbers. You will be receiving detailed reports about our work on a weekly basis.
Another pillar of our work is communication. Our project managers speak English fluently so you can reach out to us at any time.
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