We provide top UX/UI design services by following a user first approach. Our designers take care of both - the usability and look of web solutions to ensure a rich user experience.
We deliver custom UX/UI design services by putting a user at the center of our work. Excelling at analytical skills, our design team ensures that a web solution offers a delightful user experience. We also take care of a product presentation by creating an eye-catching look for every web application and site.
Our UX and UI designers work in a harmonious tandem to make each product both functional and beautiful. So the digital experience will be seamless and visually pleasant across different devices.
UX design is a “skeleton” of a web solution. It defines how functional elements are distributed
throughout web pages.
Our UX designers do the following:
UI design deals with the presentation and visual identity of a product. It defines how exactly
each element of a web page looks like.
Our UI designers work on such things as:
When it comes to the design of a website, it’s always better to show than describe. That’s why instead of writing long and tedious explanations of our processes, we decided to tell you the story about the “birth” of one particular page.
Actually, it would be more accurate to say it in plural - “the ideas”. Because
it’s never just one idea at the beginning. When we committed ourselves to design the protagonist
page of this story, we brainstormed, and brainstormed, and brainstormed…
We tried to look at this project from the bird’s eye view. What are the
key problems the product will solve? Who are the future users and what goals,
pains, and motivations they have? Ideally, how should it all work?
Another essential part of this stage was studying the market. We spent
hours scrolling and analyzing competitors’ websites. Are they unique?
Are they user-friendly? Was our user experience enjoyable or upsetting?
It was also the time for many discussions because we never work
in isolation. To solve all the key questions, our project manager was continuously
keeping in touch with a person who gave the idea of the page. Are we moving
in the right direction? Do we understand the concept correctly?
What ideas should we further elaborate on and what findings should go to trash?
And, of course, we made millions of notes, drafts, and tables.
Because the worst thing that may happen at this
point is the loss of valuable insights.
After all the ideas, insights, and findings were gathered and filtered,
we arranged them in a mockup. For all participants of the development process
(i.e. clients, project managers, designers, and programmers), mockups serve one main purpose.
Specifically, they show the actual scope of work to be done by our design team at further stages.
How did our mockup look like? Well, since it was only the first phase of visualization,
it resembled more a rough scheme of a web page than a final product. The mockup
depicted important pieces we wanted to have on the page (e.g. blocks with
text, buttons etc.), but the content and visual effects were absent, the
ratio of different sizes was not respected and so on.
It’s worth mentioning that at the mockup stage, it’s usually a project manager and a client who take
the main part of the responsibility. Designers also participate in the process but their
role is minor. They provide professional comments, give some inputs as the experts in
the field, but their finest hour is yet to come.
When the mockup was ready, we passed it on to our UX designers.
Their main goal at this stage was to create a prototype of the web page.
“What is a prototype?” you may wonder. Simply put, a prototype of a web page is a representation of the
final product but without visual effects such as brand colors, shadows, illustrations, animations
etc. Basically, if a client doesn’t need all these decorative things, programmers can do HTML/CSS
slicing based on the prototype.
But let’s get back to our story. To make the page prototype, UX designers did the whole
bunch of tasks. They laid out and structured all the elements to create proper navigation.
They also sketched all the buttons, blocks, and menus according to the usability of the page.
Lastly, they put it all together to see if all pieces look in harmony with each other and if the page is
functional in general.
Once the page prototype was finalized, UX designers passed the baton to their colleagues
- UI designers. In general, UI designers are responsible for the style and “charm” of a product.
What exactly did they do? First of all, UI designers ensured the
consistency with the brand style. They added corporate colors where necessary,
as well as applied corporate fonts to the text content. Secondly, they
actually designed all the elements: colored them, made appropriate sizes
and spacing in-between etc. Finally, UI designers created the beautiful
illustration of an iceberg.
We put our hearts and souls into this work. Actually, it’s something our team does with every project we take up. So we hope you enjoyed it as much as we do:)
To harness the creativity flow and implement all the ideas in practice, our UX and UI designers use the following tools.
Sketch
Figma
Adobe Illustrator
Adobe Photoshop
Adobe XD
Principle
Adobe After Effects
Sympli
Invision
Zeplin
Avocode
Our designers always go the extra mile to create stunning products users will just love. And the results are worth it - see for yourself!
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