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How to Develop a Custom CRM System for Your Business?

Creating custom CRM system for a business enterprise It is hard to contemplate effective management of large companies without the use of a CRM system. Modern market suggests a number of CRM solutions adaptable to different sectors and business sizes. Why is it then so important to go with a CRM built individually for your company? There are many ready-made CRM systems to automate processes within different sized companies. One of the most popular systems during 2017 was SalesForce. Available in over 20 configurations, there are solutions for banks, hospitals, sales automation etc. Despite the rich functionality of this system, large customers of SalesForce use several solutions to meet the needs of their company. Aston Martin, for example, uses four products: Sales Cloud, Marketing Cloud, Salesforce1 Mobile App and Chatter. Furthermore, only the operation of the Sales Cloud for enterprise client costs $160- $320 per user per month. Why you should go with building a custom CRM High-quality ready-made CRM solutions are expensive, and most often your company does not need the entire set of functions provided. The cost of creating custom CRM is also significant. However, in case of individual development, you pay for the functions necessary for your company only. Plus, employees do not have to spend a lot of time learning the product, because CRM will initially be created for a workflow already established in the company. For example, when creating a CRM system for a consulting company , we designed a solution in which not only the functionality, but also the structure, the names of the sections, and workflow were adjusted to the specifics of the customer's work. We took into account that in the service interface, numbers and small signatures are often used, so the choice of font was determined by readability of small text. We also added time management capabilities, as well as travel expense module and reminders for the calendar. By client request we also built acquisition management module for easier work with new and possible recruits, and extensive log facilities. What to consider when building a CRM system 1. Convenience Time is money. Employees should not waste their time looking for the right section or information, and important documents should be at hand. CRM users should also be comfortable creating reports, communicating with each other and with customers directly in the system. "CRM should have a friendly interface, be accessible from any device and provide opportunities for reporting." - Susan Connor, president and manager of CRM strategies, SquareBlue Consulting. 2. Complexity Depending on the size and specifics of the business, functions of the CRM system and the set of technologies with which it will be implemented will vary. Creating a CRM for a consulting company, we chose a modern, reliable Laravel framework. 3. Flexibility Your future CRM system should be flexible enough to allow you to change the settings for a specific process. Also, it is worthwhile to think in advance of the scalability of the system so that it can grow with your company, so you will not have to implement another solution within a couple of years. "Perfect CRM is intuitive, yet flexible enough to allow easy management of leads and automation of work with each client." - Kenny Klein, Managing Partner of JAKK Solutions. 4. Compatibility In addition to the analytical tools embedded in your future CRM system, you should also consider connecting external resources. For example, integrating with telephony, messengers, accounting software, mail, etc. 5. Reliability CRM solutions store important data, such as: customer databases, transaction information, reports, employee productivity, etc. The CRM system must be designed so that the data is protected from outside interference. It is also worth taking care of the access levels for different groups of employees. Defining goals and objectives of CRM system Perhaps the main goal of implementing CRM is to attract new customers and optimize work processes within the company. Tasks can vary, depending on the industry. Below is a list of the most common tasks a CRM must be able to perform: - Tracking leads and their activity; - maintenance of the customer base; - optimization of work with clients; - organization of business operations; - management of relationships within teams; - following results of employees work; - optimization of joint work of different departments; - increase in labor productivity. A careful analysis of goals and objectives, as well as prioritization, will help design a CRM system with the optimal set of functions. Setting MVP for CRM The scope of the CRM system can be divided into two sections: 1. Interaction with customers Basically, this includes telephone calls, email correspondence, newsletters and meetings. The first three tasks need to be automated to form a history of relationships with customers. The minimum set of functions for this field are; - integration with telephony, e-mail and sms services - base of customers, addresses, phones with a convenient filter - the ability to track customer relationships - the ability to generate reports on working with customers - calendar with built-in notifications, for entering information on future meetings 2. Interaction between employees CRM system should provide employees with the opportunity to allocate working hours and plan future workloads. Also, the manager should be able to control the workload and efficiency of subordinates. Consequently, the minimum set of functions for this field are; - Access levels for different categories of employees - calendar with built-in notifications so that the manager can notify the news of subordinates - the possibility of setting and controlling tasks - the ability to attach files to a task - communication within a task - Readiness of the task and its priorities - generating reports for downloading - Depending on the specifics and size of the business, you may need many more opportunities. - Creation of the CRM system that will help automate the work of the company and bring the business to a new level will require significant financial and time costs. However, the result is payback in a relatively short time - statistics show that the introduction of CRM improves sales efficiency up dramatically. You can also see our case study about building a CRM system for a consulting company here: Thank you for taking your time to read this article, Vlad Manin and Flexi IT .

How to build a website like Air BnB

Before you start working on the clone of the Airbnb site, you need to understand why it is so popular and why you like it. According to our experience,  It is much more effective not to clone the site but use its principles. Take the most popular elements, analyze business model and adapt to yourself. The design style is closely connected with a target audience.     Airbnb is travelers oriented website and people who love to travel are easily inspired by beautiful images of their potential destinations. The Airbnb homepage immediately slaps you in the face with amazing travel imagery \ It designed with a clean UX. Modern, flat buttons are used throughout, and all site elements are balanced with plenty of white space. This modern look is likely to appeal to the young. On the previous version of the website\ homepage actually, uses video of happy travelers in lovely destinations enjoying their home away from home. It was also a good solution, but as I see founders seek to the simplicity, that is why on the new version we don’t  see this video.  The Airbnb designed with business goals in mind.  While the image-heavy design is visually pleasing, it wasn’t designed to simply look pretty. There are two main objectives of the site: 1) to get visitors to look for rentals, and 2) to get new listings.  The user is not overwhelmed with a bunch of text they are not going to read.(For  example, you don’t  see a blog page here,  which is usually created by website owners  for SEO ranking)  This site gets visitors right where they want to go. So the website promotes activity and action.  They show places through activities:  football playing,  photography,  cooking,  guitar playing etc.   Pay attention to the words:  meet, walk, enjoy, learn. All of them characterize what you will do in this place.  All these facts describe business model.   Air BnB is also a good example of a well-structured project.The website owners don’t  put here community, FAQ etc. But If you want something like this you can go to the SMM  portals like Facebook or Quora and write your question.   What you should understand,  they build the community the outside of the website.   When you actually start searching for a place, the Airbnb user-experience can’t be beaten.( This is the most  popular  part  for “Airbnb like websites”).   After you pick your city, the search page displays a large city map on the right half of the screen with rental photos on the left.   All of the most pertinent information – price, location area, and the person renting the property – is displayed in large type so that it is easy to digest at a glance. The large full-size images make feel like you know exactly what you are getting into. 

Web Design Tips to Help You Sell Services Online

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the same way as products and you must understand the advantages and disadvantages that come with the service industry. With the right web design ideas, your company can easily meet and exceed the business success of your product-selling peers. Optimize your website with these six tips. 1. Introduce Yourself   When selling products, the spotlight is on the product itself. When you market services, the spotlight must be on the individual or team providing the service. The people are a major part of your establishment. On your website, make your people shine. Create a stellar “About Us” page that has personalized stories about each member of your team and why they are excellent candidates to deliver the promised services. Include high-quality photos of your staff or of your workplace. Your people are the face of your services – make them matter. Before customers invest in services, they want to know the people who will be taking care of their orders. If you started your company with a mission, include this mission statement on your website. Make your goals clear and consistent throughout your site. The more personal you make your brand, the more trustworthy it will seem to potential buyers. Explain why you created your business and what sets you apart from the competition. Detail the reasons buyers should trust your services over others in the industry. Placing the spotlight on the people at your company is an effective way to entice customers to choose you over a competitor. 2. Make Your Testimonials Clearly Visible When selling a product, it’s easy to compare your item with others on the market. Customers can touch, feel, and see both and compare the two themselves. Comparing services , on the other hand, is not as simple. Your customers must trust that your company will perform the service as promised, in a consistent manner, versus delivering a product that is already packaged or specified. It is imperative that you consistently deliver flawless high-quality services to receive positive reviews. One negative review could sink your business. Once you start to receive positive reviews and customer testimonials, publish them somewhere obvious on your website. It is acceptable to put reviews on the homepage of a service-selling site, where potential customers can see that your brand delivers satisfactory services. Positive reviews can show a customer that he/she will not be wasting money by investing in your brand. Your testimonials will serve to alleviate your customers’ fears and doubts. Trust needs to be at the heart of your service-selling business. Trust drives online sales. You must create a desire and convince customers to buy from you. You can accomplish this by fostering a sense of trust between your brand and your audience. One of the best ways to establish this relationship is with testimonials. If visitors see that you’ve delivered on your promises in the past and made other customers happy, they will trust that you can do the same for them. Post your testimonials loud and clear on your site and let them do the marketing for you. 3. Create (and Maintain) a Blog Another way to encourage trust is with a regularly updated blog. A blog shows your customers that your company is modern, with constantly new information hitting the web. This can tell customers that your services aren’t behind the times. After all, who would want to invest in a plumber with a website that hasn’t been updated or published new content since 2000? If the content is old, odds are the plumber’s methods and equipment will be outdated as well. Your content speaks volumes about your services. Maintaining a blog isn’t easy – it can be a significant time investment. Automating your posts can ensure that you maintain your blog and keep it updated regularly for subscribers. This can save you time, stress, and energy. Simply create your content ahead of time and set it to automatically post onto your website and social media accounts. Readers will appreciate your regular updates, and they will translate into sales. 4. Get Social Social media is an excellent sales tool for those in the service-selling business. Social selling is ideal for starting conversations with potential customers and showing them your personable side. Make your social platforms visible to your target audience – make your Twitter, Facebook, Instagram, or Snapchat feed a resource in your industry. Accomplish this by posting regularly, using relevant images, and attaching your blog with your social media accounts. With social media, you will get a different view of your buyers and learn what is most important to them. This is vital when it comes to selling services. You have to market your services as the answers to your customers’ needs. Through social, you can get a clearer understanding of what your target consumers need. Then, you can fulfill these needs with pinpointed social media marketing campaigns. Creating social media accounts isn’t the only way to enter this market – paid social media advertising can also boost sales. Market your services on the platform(s) your audience uses the most or use remarketing techniques. Remarketing shows your advertisement to customers who visited your website but did not make a purchase. Your site attaches cookies to visitors and then delivers targeted ads on other sites the user visits, such as Facebook or Google Plus. You can make social selling work for your business in many ways. 5. Use High-Resolution Images Just because you don’t have products to post photos of doesn’t mean your website has to be graphic-less. According to Brain Rules, when a customer reads a piece of information, they might remember about 10% of it. Information with a relevant photo paired with it, however, is likely to have 65% of the message retained. Neglecting to include images on your website can hurt your chances of making a positive impression on visitors. But what photos do you include? Include high-resolution pictures of people using your service or looking happy in the environment you’re targeting. For example, if you sell website design services, include a photo of happy-looking businesspeople who look like they’ve used your service and garnered positive results. Use stock imagery if you must, but authentic high-res photos tend to perform better for today’s customers. Original images make your brand look authentic and give customers an idea of what to expect from you. Place your image at the top of your website to attract potential customers right away. You want them to imagine what success looks like and associate this with your services. Adding images to your website can also boost your Google ranking, placing you higher on the search results list. Images are great for search engine optimization (SEO) and increasing brand awareness organically. The more relevant your images are to your brand, the better they will perform. 6. Keep Your Site Design Fresh Nothing turns customers off like an outdated website. It is immensely important to keep your site design modern, clean, and fresh. A cluttered, disorganized website signals to potential buyers that your services will be similar. Browse the latest website design trends in your industry and consider whether adopting any would help your brand. Most of all, keep your site relevant to the modern consumer. For example, make sure your site is mobile-friendly and connected to your social media accounts. Living in the past will not encourage buyers to trust your services. A website redesign can be a significant investment, but it can work wonders on the way customers perceive your brand. Don’t be the company that visitors click away from due to poor download speeds, lack of whitespace, and inconvenient design elements. Optimize every part of your website to make sure users stay on your page for longer than two seconds. Use authentic images, easy-to-navigate interface design, a clean layout, and poignant content to keep customers interested. Selling services online is a constantly evolving market. Keep your website up to the task by redesigning every so often and making changes based on your target audience’s needs. These tips will help you stay on top of your industry.