Technologies become more powerful, new products enter the market, and user demands are constantly growing. All these factors prompt the development of UI/UX design, increasing its role for products and businesses. As always, making websites look aesthetically pleasing remains an important part of designers’ work. But modern interfaces are much more than that. Besides providing visual satisfaction, they are aimed at communicating with users, building a brand’s personality, and even making statements.
This new approach to designing web solutions creates a space for experimentation with forms, styles, and compositions. To help you keep up with current changes, we identified five major UX/UI trends that will likely shape 2020.
Minimalism & brutalism
Minimalism and brutalism are the most vivid general tendencies that dominate in UI/UX design today. Although these styles represent two opposite extremes, they develop in parallel, not in confrontation with each other. This allows businesses to build holistic web products in which the functionality is harmoniously combined with visual design.
In particular, creators of complex web solutions that are filled with many features strive to make UI/UX design as simple as possible. It means no unnecessary elements, an abundance of spare space, plain colors, standard shapes, minimal textures, and strict visual hierarchy.
A minimalist UI/UX style owes a great part of its popularity to flat design, a concept that has been a leader on the market for the past few years. But chances are it’ll become a thing of the past in the near future. As web browsers become more powerful, they allow UI/UX designers to add a sense of depth to their product with no harm to the load speed. So using shadows, gradients, and three-dimensional elements in minimalist interfaces won’t be uncommon in 2020.
At the same time, on websites that do not have many features (e.g. informational, corporate, e-commerce), the simplicity of content is balanced with a brutalist design. This style may seem a bit chaotic, aggressive or uncomfortable. But it allows designers to grasp users’ attention and make a brand image memorable with a creative combination of “incompatible” elements. The main characteristics of digital brutalism include bright colors, oversized elements, custom typography, asymmetry, micro-interactions, and animations.